Moncler has unveiled its new campaign, Warmer Together, starring two of cinema’s greatest legends — Robert De Niro and Al Pacino.
Technically, it marks their fifth on-screen appearance together, but officially it’s their first joint brand campaign. Moncler turns this short film into something more than advertising — a quiet meditation on friendship, warmth, and connection, perfectly captured in its title: Warmer Together.
Filmed on a New York Icon
The scene takes place atop Silvercup Studios, New York City’s largest film studio and the birthplace of countless classics, from The Sopranos and Sex and the City to The Devil Wears Prada.
Located in Long Island City, just a few blocks from the Queensboro Bridge, the studio’s famous SILVERCUP sign glows red against the skyline — an unmistakable landmark for anyone crossing the bridge.
For this shoot, Moncler added its own touch by hanging a MONCLER sign on the opposite side of the roof — visible only from a handful of nearby high-rises. A subtle yet elegant gesture: the brand turned an iconic corner of New York into its own cinematic set piece.
The City as Backdrop
In the distance, the skyline reveals familiar shapes — the newly completed JPMorgan Chase headquarters and the Rolex building, believed to be the brand’s U.S. service center. It’s more than a backdrop; it’s a portrait of a city built on strength, precision, and time — qualities that perfectly mirror the Moncler ethos.
De Niro and Pacino share the screen again — but this time, without gangster lines or heavy dialogue.
Beneath the muted sky and city lights, they simply talk. Calmly. Thoughtfully. Like two old friends who have nothing left to prove.
📍Silvercup Studios / 42-22 22nd St, Long Island City, NY 11101
