WatchHouse Coffee Shop in the Chrysler Building, New York

WatchHouse is a British coffeehouse chain that approaches its craft much like the British approach building a Range Rover: with cutting-edge technology, refined style, and understated luxury.

The New York location inside the Chrysler Building — one of the world’s most iconic landmarks and a brilliant example of Art Deco architecture — is a dream come true for lovers of both design and coffee.

Yet, few people know about this place. It might not impress the average tourist, and until recently, stepping inside the Chrysler Building from the street was nearly impossible. Let’s explore why this café is considered one of the best.

What Makes WatchHouse Special

So what’s so unique about WatchHouse? Each café is completely one of a kind. The interior is designed individually, taking into account the building’s architecture and atmosphere. As a result, the space inside the Chrysler Building feels as if it has existed since the tower’s grand opening back in 1930.

The design features warm, natural materials:

red and sandy-toned travertine floors,

glossy wood finishes and furniture,

polished steel details.

The main focal point is a circular oculus in the ceiling, nearly three meters in diameter, immediately drawing the eye. Lighting plays a crucial role too: soft backlighting highlights the textures, while spotlights add movement and depth.

Coffee with Character

WatchHouse works exclusively with fresh seasonal harvests, always indicating the origin of their beans. They have their own roastery, with a focus not only on flavor but also on consistency of the roast profile.

To maintain this quality, they use the latest technology, including: