 
            
                    %Arabica in New York: Iconic Coffee and Nothing Extra
For some reason, few people know about the %Arabica coffee chain, even though it confidently claims the title of “the Apple Store of coffee shops.” And it’s not just about the taste of the coffee — the entire brand philosophy plays a role. Brand History %Arabica (or simply “%”) was founded in 2013 by Japanese…

 
             
             
             
             
             
             
             
            